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The Pearl [10x 1kg Subscription Box]
100% Premium Ugandan Arabica. Box containing 10 x 1 kg bags. Net total 10 kg.
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100% African
Directly from the birthplace of coffee
4X More Impact
Where it's needed the most
Detailed Impact Reports
See the precise impact of your coffee consumption
Only The Best
From the continent's best farmers
The Pearl
In 1908 a young Winston Churchill dubbed Uganda The Pearl of Africa. We completely agree!
A rising star on the world coffee stage, Uganda has ideal conditions for growing premium coffee: High altitude mountains, volcanic soils, abundant rainfall, and a rich natural environment.
The Pearl is 100% Arabica from all of Uganda's diverse coffee territories.
With this subscription, you will explore the rich variety of Ugandan coffee, offering variety month by month:
Enjoy a new coffee from a new farmer every month.
Medium roast.
The coffee changing the coffee industry
The difference our model makes
The Colonial Model
Coffee from the traditional value chain returns only 16% of the value to origin. The profits are made and kept in the consuming countries.
Virtually all coffee on the market follows this model.
As a result, every cup of coffee consumed increases global inequality.
The Wild Model
When all the value addition is done at source, a far larger share of the value returns to origin, supporting job creation and economic development.
Finally, coffee can have impact where it's needed the most.
4X more impact.
How is this possible?
Because of our simple two step model:
1
No middlemen
2
All value addition done at source
Step 1. No middlemen
Usually, coffee goes through a long chain of middlemen before finally reaching the consumer. Not all of them care too much about quality. Nor about the farmers.
Wild buys all our coffee directly from the farmer.
This allows us to have a close relationship with them, where we can focus on improving quality, sustainability and how to make a better livelihood from coffee.
The consequence:
100% farmer premium
As we eliminate the middlemen and their cut of the sales, we can instead pay the farmers better.
Much better.
Wild has a policy of paying our farmers at least 100% above the minimum market price of the last five years. This price floor acts as an insurance against fluctuating coffee prices.
In many cases, we pay even better than this minimum. The higher the quality of the coffee, the better the farmers are paid.
Step 2. All value addition done at source
The only way to ensure maximum impact for the coffee producing countries is to do all the value addition at source, and export the final product.
No more export of the raw material.
By doing this, jobs that would otherwise not be here can be created. And the increased value of the product will contribute to economic development on a far higher level than selling the raw material only does.
| Coffee beans/ground | Whole Beans or Filter Ground |