The Lion’s Share Coffee Subscription 

Together, we can change the coffee industry

The coffee industry is broken

Since colonial times, coffee has been benefiting the rich far more than those who grow the coffee.

Only a small percentage of what you pay for your coffee returns to source.

A better model

Our coffee subscription breaks the traditions of the coffee industry.

We are based at source, doing all the work here.

This makes a profound difference.

The Wild difference

Returning far more of the value to the source

The Colonial Model

Coffee from the traditional value chain returns only 16% of the value to origin. The profits are made and kept in the consuming countries.

Virtually all coffee on the market follows this model.

As a result, every cup of coffee consumed increases global inequality.

The Wild Model

When all the value addition is done at source, a far larger share of the value returns to origin, supporting job creation and economic development.

Finally, coffee can have impact where it's needed the most.

4X more impact.

Africa is coffee paradise

Among lush forests, high altitude mountains and the perfect equatorial climate, some of the best coffees in the world can be found.

Being based in Kampala, Uganda, we are perfectly located to provide you with the best coffee our continent has to offer.

Providing great coffee with great impact.

100% African

Directly from the birthplace of coffee

4X More Impact

Where it's needed the most

Detailed Impact Reports

See the precise impact of your coffee consumption

Only The Best

From the continent's best farmers

How does our subscription work?


Choose your coffee and quantity
Don't worry about making the right choice.
You can change your subscription and quantity any time.


No nasty surprises
Everything is included. We take care of shipping and taxes.


Enjoy great coffee every month
Get freshly roasted coffee directly to your mailbox once a month.
Pause or cancel your subscription any time.

Directly to your doorstep from the birthplace of coffee

Shipping and taxes included

        Our coffee subscriptions

        The Supreme Collection: Our very best coffee from all the countries we source from.

        The Signature Collection: The best Ugandan coffee.

            The Supreme Collection

            Our very best coffee.

            Every month you'll receive a different coffee experience, sourced from the best farmers at all our different origins.

            from $29.99 /month

            • • 100% Arabica
            • • Medium / light roast
            • • Sourced from all our origins

            The Signature Collection

            The best of Uganda.

            Choose from three different coffees, with their unique character.

            from $22.99 /month

            • • The Pearl: 100% Arabica, medium roast
            • • Dark & Wild: Arabica/Robusta blend, dark roast
            • • The Kick: 100% Robusta, dark roast

              Looking for coffee for your office?

              We can offer a complete solution: coffee, equipment and maintenance

                The coffee industry's big problem

                Every cup of coffee we consume  increases global inequality.

                The reason? The main profits are made by companies in the global North, where wealth and income is already high.

                Every cup of coffee sold increases their wealth.

                The coffee producing countries are among the world's lowest income countries. They earn only a minor share of the value the coffee generates.

                We need to turn the coffee industry on its head. 

                Who gets the Lion's Share?

                Coffee is just one of many products based on a trade of raw materials. Where the lion's share of the value of the final product is not enjoyed by the country of origin.

                For coffee to benefit the producing countries, value addition has to be done at source.

                No more export of raw materials.

                How can we create a movement where the benefits of value addition is encouraged?

                Introducing Lion's Share Certified

                Lion's Share Certified is our conceptual certification for value addition at source.

                To be certified, at least 50% of the final price of the coffee has to go to the country of origin.

                For coffee without the bitter aftertaste of exploitation.

                Let's finally eliminate the colonial structures of the coffee industry.

                READ MORE

                Four other benefits of the Wild way

                1. No middlemen

                Usually, coffee goes through a long chain of middlemen before  finally reaching the consumer. Not all of them care too much about quality. Nor about the farmers.

                Wild buys all our coffee directly from the farmer.

                This allows us to have a close relationship with them, where we can focus on improving quality, sustainability and how to make a better livelihood from coffee.

                2. 100% farmer premium

                As we eliminate the middlemen and their cut of the value, we can instead pay the farmers better.

                Much better.

                Wild has a policy of paying our farmers at least 100% above the minimum market price of the last five years. This price floor acts as an insurance against fluctuating coffee prices.

                In many cases, we pay even better than this minimum. The higher the quality of the coffee, the better the farmers are paid.

                3. Fully traceable

                Get to know your coffee farmer!

                All our coffee is full traceable back to the individual farmer. You will know what we paid for the coffee, how much above the market price, how the farmer has benefited from the relationship with Wild - and a whole lot more.

                We trace every bean of coffee from farm to cup.

                This includes all steps of the value chain. The information we gather makes it possible to issue very detailed impact reports, showing precisely where the money has gone of the exact cup of coffee you are drinking.

                4. The freshest coffee on the market

                Coffee exported as raw, "green" coffee takes months to reach the destination. It is not unlikely to take up to six months from the time of harvest until it reaches the roastery.

                After roasting, it takes additional weeks or months in storage and on shop shelves before it's finally purchased and can be brewed.

                Wild coffee is purchased directly after harvest, and takes only a few days to reach our roastery.

                After roasting, the coffee is instantly shipped to our customers.

                No warehouse. No supermarket shelves.

                Only the freshest coffee.

                Subscribe to the coffee revolution

                  For me   Business

                Gift subscription

                Directly to your doorstep from the birthplace of coffee

                Shipping and taxes included

                100% African

                Directly from the birthplace of coffee

                4X More Impact

                Where it's needed the most

                Shipping and Taxes Included

                We take care of everything

                Only The Best

                From Africa's best farmers


                No. Everything is included. 

                The subscription runs until you tell us to cancel it. There is no minimum subscription period.

                Feel free to reach us on any channel and we will take care of your request.

                One 400 g bag of coffee makes 20 to 30 cups of coffee, depending on how you brew your coffee. 

                So if you are the only coffee drinker in your household, and you don't drink that much coffee, one bag per month may be enough.

                If you are two coffee drinkers who drink two cups per day on average, you may need two or three bags per month.

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