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The coffee industry is broken
Join our mission to fix it.
From colonial times
The coffee industry was established during the age of colonialism and slavery, and is still one of the most striking examples of systemic global inequality and unfairness:
Lots of money is made by companies far away from where the coffee is grown.
While the coffee producers remain poor.
Not much has changed
Every cup of coffee we consume increases global inequality.
The reason?
Most coffee grown world wide is exported as a raw material. Sold from the coffee growing countries in the South to the main coffee markets in the North.
When exporting a raw material, the value is low.
After value addition, having produced the final product found on store shelves, the value has increased. A lot.
The value has multiplied 4 or 5 times, or more.
This value increase does not benefit the producers of the raw material.
That's why we need to turn the coffee industry on its head.
The coffee changing the coffee industry
The two simple steps of our model
1
No middlemen
2
All value addition done at source
Step 1. No middlemen
Usually, coffee goes through a long chain of middlemen before finally reaching the consumer. Not all of them care too much about quality. Nor about the farmers.
Wild buys all our coffee directly from the farmer.
This allows us to have a close relationship with them, where we can focus on improving quality, sustainability and how to make a better livelihood from coffee.
The consequence:
100% farmer premium
As we eliminate the middlemen and their cut of the value, we can instead pay the farmers better.
Much better.
Wild has a policy of paying our farmers at least 100% above the minimum market price of the last five years.
This price floor acts as an insurance against fluctuating coffee prices.
In many cases, we pay even better than this minimum. The higher the quality of the coffee, the better the farmers are paid.
Step 2. All value addition done at source
The only way to ensure maximum impact for the coffee producing countries is to do all the value addition at source, and export the final product.
No more export of raw materials.
By doing this, jobs that would otherwise not exist at source can be created. And the increased value of the final product will contribute to economic development on a far higher level than selling the raw material does.
The Wild difference
This is how much more value we return to source
The Colonial Model
Coffee from the traditional value chain returns only 16% of the value to origin. The profits are made and kept in the consuming countries.
Virtually all coffee on the market follows this model.
As a result, every cup of coffee consumed increases global inequality.
The Wild Model
When all the value addition is done at source, a far larger share of the value returns to origin, supporting job creation and economic development.
Finally, coffee can have impact where it's needed the most.
4X more impact.
Introducing Lion's Share Certified
For value addition at source
Certified to benefit the origin
Discover more
No more export of raw materials
For coffee to benefit the producing countries, value addition has to be done at source.
Lion's Share Certified
is our conceptual certification for value addition at source.
To be Lion's Share Certified, at least 50% of the price the final consumer pays has to go to the country of origin.
To be Gold certified, a minimum Value Return Rate of 70% is required.
LEARN MORE
Additional Wild benefits
Fully traceable
Get to know your coffee farmer!
All our coffee is full traceable back to the individual farmer. You will know what we paid for the coffee, how much above the market price, how the farmer has benefited from the relationship with Wild - and a whole lot more.
We trace every bean of coffee from farm to cup.
This includes all steps of the value chain. The information we gather makes it possible to issue very detailed impact reports, showing precisely where the money has gone of the exact cup of coffee you are drinking.
The freshest coffee on the market
Coffee exported as raw, "green" coffee takes months to reach the destination. It is not unlikely to take up to six months from the time of harvest until it reaches the roastery.
After roasting, it takes additional weeks or months in storage and on shop shelves before it's finally purchased and can be brewed.
Wild coffee is purchased directly after harvest, and arrives at reach our roastery after only a few days.
After roasting, the coffee is instantly shipped to our customers.
No warehouse. No supermarket shelves.
Only the freshest coffee.
Join the coffee revolution
Get a Wild coffee subscription and be part of building a better coffee world
The Supreme Collection
Our very best coffee.
Every month you'll receive a different coffee experience, sourced from the best farmers at all our different origins.
- • 100% Arabica
- • Medium / light roast
- • Sourced from all our origins
The Signature Collection
The best of Uganda.
Choose from three different coffees, with their unique character.
- • The Pearl: 100% Arabica, medium roast
- • Dark & Wild: Arabica/Robusta blend, dark roast
- • The Kick: 100% Robusta, dark roast
The best African coffee, directly to your mailbox
Order now to be included in our next shipment.
Subscribe now
How does our subscription work?
1
Choose your coffee and quantity
Don't worry about making the right choice.
Change your subscription and quantity any time.
2
No nasty surprises
Everything is included. We take care of shipping and taxes.
3
Enjoy great coffee every month
Get freshly roasted coffee directly to your mailbox once a month. Pause or cancel your subscription any time.
Directly to your doorstep from the birthplace of coffee
Shipping and taxes included
Become an office coffee hero
Let us supply coffee to your office, and have your company create impact with every cup of coffee consumed.
Our customers gets detailed impact reports from their specific coffee consumption.
From the farmer straight to your mailbox
No middlemen. Just great coffee.
- Great for the farmer: they are assured to get at least 100% above the five year historic lowest price.
- Great for the origin: the coffee you drink contributes to job creation and economic development.
- Great for you: You get the best African coffee. Fresh, fair and wildly good!
100% African
Directly from the birthplace of coffee
4X More Impact
Where it's needed the most
Detailed Impact Reports
See the precise impact of your coffee consumption
Only The Best
From the continent's best farmers
Do you want to be a coffee SUPERHERO?
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When you order a prepaid subscription, the money you pay upfront help us scale faster.
Instead of us having to go looking for outside investors, you are becoming a seed investor in Wild.
As a thank you, we give you free coffee!
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