Essential [12x 400g Subscription Box]

Medium roast blend from Uganda. Box containing 12 x 400g bags. Net total 4.8 kg.

81.97 81.97 USD 81.97

289,000 USh

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100% African

Directly from the birthplace of coffee

4X More Impact

Where it's needed the most

Detailed Impact Reports

See the precise impact of your coffee consumption

Only The Best

From the continent's best farmers


Simply good coffee.

Essential is our most affordable coffee. A blend from select Ugandan farmers from our different regions.

Together, the blended beans make a rich, balanced coffee with a consistent cup flavour.

Medium roast.

The difference our model makes

The colonial model

With coffee from the traditional value chain, only 16% of the value returns to origin. The profits are made and kept in the consuming countries.

The Wild model

When all the value addition is done at source, a far larger share of the value returns to origin, supporting job creation and economic development.

Finally, coffee can have impact where it's needed the most.

How is this possible?

Because of our simple two step model:


No middlemen


All value addition done at source

Step 1. No middlemen

Usually, coffee goes through a long chain of middlemen before  finally reaching the consumer. Not all of them care too much about quality. Nor about the farmers.

Wild buys all our coffee directly from the farmer.

This allows us to have a close relationship with them, where we can focus on improving quality, sustainability and how to make a better livelihood from coffee.

No middlemen. Wild buy directly from the farmer, and sell directly to the end consumer.

The consequence:

100% farmer premium

As we eliminate the middlemen and their cut of the value, we can instead pay the farmers better.

Much better.

Wild has a policy of paying our farmers at least 100% above the minimum market price of the last five years. This price floor acts as an insurance against fluctuating coffee prices.

In many cases, we pay even better than this minimum. The higher the quality of the coffee, the better the farmers are paid.

Step 2. All value addition done at source

The only way to ensure maximum impact for the coffee producing countries is to do all the value addition at source, and export the final product.

No more export of the raw material.

By doing this, jobs that would otherwise not be here can be created. And the increased value of the product will contribute to economic development on a far higher level than selling the raw material only does.

Selling the final product directly to the end consumer creates a lot more jobs.

Join the coffee revolution

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