Essential [12x 400g Subscription Box]
Medium roast blend from Uganda. Box containing 12 x 400g bags. Net total 4.8 kg.
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Directly from the birthplace of coffee
4X More Impact
Where it's needed the most
Detailed Impact Reports
See the precise impact of your coffee consumption
Only The Best
From the continent's best farmers
Simply good coffee.
Essential is our most affordable coffee. A blend from select Ugandan farmers from our different regions.
Together, the blended beans make a rich, balanced coffee with a consistent cup flavour.
The coffee changing the coffee industry
The difference our model makes
The colonial model
With coffee from the traditional value chain, only 16% of the value returns to origin. The profits are made and kept in the consuming countries.
The Wild model
When all the value addition is done at source, a far larger share of the value returns to origin, supporting job creation and economic development.
Finally, coffee can have impact where it's needed the most.
How is this possible?
Because of our simple two step model:
All value addition done at source
Step 1. No middlemen
Usually, coffee goes through a long chain of middlemen before finally reaching the consumer. Not all of them care too much about quality. Nor about the farmers.
Wild buys all our coffee directly from the farmer.
This allows us to have a close relationship with them, where we can focus on improving quality, sustainability and how to make a better livelihood from coffee.
100% farmer premium
As we eliminate the middlemen and their cut of the value, we can instead pay the farmers better.
Wild has a policy of paying our farmers at least 100% above the minimum market price of the last five years. This price floor acts as an insurance against fluctuating coffee prices.
In many cases, we pay even better than this minimum. The higher the quality of the coffee, the better the farmers are paid.
Step 2. All value addition done at source
The only way to ensure maximum impact for the coffee producing countries is to do all the value addition at source, and export the final product.
No more export of the raw material.
By doing this, jobs that would otherwise not be here can be created. And the increased value of the product will contribute to economic development on a far higher level than selling the raw material only does.
Join the coffee revolution
|Whole Beans or Filter Ground