Join the coffee revolution

The coffee industry is broken. We are on a mission to fix it.

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Coffee subscription from Africa

Amazing coffee, directly from the farmer to your mailbox.

The coffee you drink can make a difference. One cup at a time.

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Wild is not just another coffee brand

We break the coffee industry away from its colonial roots.

When you drink our coffee, you participate in building a coffee industry that benefits the coffee producers on a fundamentally higher level:

We eliminate the middlemen and instead make sure the farmers receive at least 100% above market price for their coffee.

And we create jobs and development at origin, addressing the extreme systemic inequalities in the coffee world.

Wild is the coffee that tastes and does good.


Become a coffee hero!


Meet the exact farmer behind your coffee


Directly from the birthplace of coffee


Freshly roasted directly from Africa to your mailbox


We plant trees to reforest Uganda and remove carbon from the atmosphere

Only the best coffee

We buy directly from the best coffee farmers at the birthplace of coffee.

Like Monsieur Lwaboshi, the winner of the Saveur De Kivu competition in DR Congo 2019.

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Subscribe today

From $13.99/month

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Which subscription should I choose?   

Learn the differences between our coffees and find your perfect match!


Directly to your mailbox


No nasty surprises


Cancel or adjust anytime


Get a full refund if you don't like our coffee


Farmers receive at least 100% above market price


Creating jobs and economic development

"We will be drinking Wild coffee for the rest of our lives. First of all because it's the best coffee, but also because of the story and the great mission."
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Solveig Arnesen and Skjalg Molvaer
"The Norwegian Embassy has been a customer of Wild since its start in 2017. We are impressed by Wild's innovative approach to business, exporting excellent Ugandan coffee directly to their customers' mailboxes. We wish Wild the best of luck!"
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Susan Eckey
Ambassador, l Norwegian Embassy Kamala
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Which subscription should I choose?

Learn the differences betwen our coffees, and find your perfect match!

Connecting you with the farmers

We are bridging the gap between you, the consumer, and the farmers behind your amazing cup of coffee. Launching soon: the ability to send them a greeting, telling them what you think of their coffee. Believe us, they would love to hear from you!

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Together, we can change the world of coffee - one cup of coffee at a time.

The coffee industry is broken

We are on a mission to fix it.  

From colonial times

The coffee industry was established during colonial times, and is still one of the most striking examples of  systemic global inequality and unfairness: Lots of money is made by companies far away from where the coffee is grown. While the coffee producers remain poor.

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A better way

We believe a better coffee industry is possible. 

But turning the coffee industry on its head and doing the entire value chain where the coffee is grown, we make sure the value remains at origin. 

Coffee with higher impact

When coffee is exported the traditional way; as a raw material (green beans), only a small share of the value potential remains at origin.

By doing everything at source, we create economic development and jobs on a completely different level:

The value of roasted coffee is 4 to 5 times higher than green beans. We make sure this value is created and stays at source, supporting the local economy. 

Sounds too good to be true?

It's actually surprisingly simple:

Being based where the coffee is grown and controlling the whole process (no middlemen) makes our  two step model possible:

Step one: pay the farmers more

Coffee prices are at historically low levels, and coffee farmers are facing huge challenges. Yet they do all the hard work to make sure we can enjoy delicious coffee.

They deserve better!

By eliminating the middlemen we save money. This allows us to pay the farmers a premium of 100% above market price.

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Step two: create more jobs

Economic development is the only way to reduce the huge inequalities between the rich and the poor. 

Economic development creates job.

Unlike the rest of the coffee industry, we create high value jobs where they are needed the most: on the continent with the youngest and fastest growing population in the world

Because our people deserve to benefit from our own resources.

Bonus: plant more trees

The time for action is now.

Reforestation has great potential to tackle the climate crisis.

To offset the carbon footprint of our coffee, we are planting trees and establishing the Wild Forest.  

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The result:

Better coffee for you. More impact at source. And happier farmers:

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The case of Burundi

They have world class coffee, but is one of the world's poorest countries.

Burundi is a prime example of the deep and systemic unfairness of the traditional coffee industry.

Watch this video from our Burundi coffee hunt to see the disturbing facts of the world of coffee. 



Drink a better coffee! One cup at a time, we can make a better world of coffee.

Sustainability means going deep

if your want true sustainability, you have to go deep into your entire operations. A holistic approach is needed.

Read about our Sustainable Innovations and why we do things the way we do.

Pioneering a better industry 


Better pay for the coffee farmers


More jobs


Sustainable farming


Reforesting our home


Learn how to prepare better coffee

Let our baristas show you how!

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Latest Posts

From the Wild blog.



Thank you for reading this far! We love you. :-)

Allow is to present a small reward: our wild ad/short film "Wanted: The Coffee Teacher", made by the infamous Wakaliwood film crew - the Ugandan filmmakers who have become world famous for making the most amazing action films on close to zero budget.

We hope you like it! Please read our post about how it was made. And make sure you watch the Behind the Scenes film as well!


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